A Project With A Twist
We have just developed the name, branding, marketing collateral and advertising for the launch of a new product created by one of the world's leading marine specialists.
A new wave of design innovation at local company Whale developed the radically new Whale Twist Deck Shower. It is a totally unique design, is the first handset to incorporate temperature and flow controls and will revolutionise the installation of deck showers in the marine market. The product has seven international patents and has already won several design innovation awards.
From the outset of the project, we worked closely with the company and created a brand that immediately portrayed the of benefits the product. Inspired by the product's innovation we created the campaign 'Revolution not Evolution' and carried this throughout brochures, mailers and advertising for the product launch at Mets Marine Show in Amsterdam.
Patrick Hurst, Managing Director of Whale commenting on the project said; "Positive created a brand and campaign that reflected the uniqueness of the product. We are delighted with the results - our innovative product design combined with effective brand design and marketing has contributed to Twist being one of our most successful product launches ever."
Click here for more information on the project.